P1racenews AI automatic summary:
Lewis Hamilton rebrand launched as Ferrari F1 dream stutters
Seven-time F1 world champion Lewis Hamilton is focusing on his off-track ventures as his on-track performance suffers. Hamilton, now 40, is only contracted with Ferrari until the end of the 2026 season, and retirement may be looming post his current contract. Despite joining Ferrari in 2025, Hamilton has yet to secure a grand prix podium and is currently in sixth place in the drivers’ championship. With goals of championships seeming distant, Hamilton has rebranded his management consulting company into Lewis Hamilton Ventures, showcasing his off-track businesses and activities. The season has been tough for Hamilton, but he aims to bounce back, starting with the Italian GP at Monza, as he strives to rebuild his confidence amidst challenges with Ferrari.
